Our services
Brand & Motion
Identity systems, motion design and storytelling that scales.
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Brand & Motion covers the identity system and the motion language that carries it onto every screen. We treat brand as a system, not a slide deck: type scale, color ramps, grid, iconography and design tokens that reach the code your team ships. Motion gets the same rigor: easing curves, durations and transitions defined once, then reused. It fits companies whose brand lives mostly on screens — a product UI, a launch site, an investor deck, a demo video. It is most useful when several teams touch the brand and the result keeps drifting.
What it covers
Identity systems
Logo, marks, type scale, color ramps, grid and iconography. Defined as rules other teams can apply without asking us first.
Design tokens and libraries
A Figma library paired with tokens exported to code: CSS variables, a Tailwind theme, a shared package. The brand ships as source, not as a PDF.
Motion language
Easing curves, durations, entrance and exit rules, and how state changes read on screen. Implemented with GSAP, Framer Motion or plain CSS, whichever the product needs.
WebGL and 3D moments
Shader work, scroll-driven scenes and hero pieces built against a performance budget. If the effect does not fit the budget, it gets cut.
Video and programmatic motion
Brand video, animated explainers and Lottie files, and Remotion when the video should be rendered from React and real product data instead of by hand.
Narrative and messaging
Positioning, naming and the copy structure behind them: what the home page says first, how a case study is built, what the deck argues.
How we work
- 01
Audit and direction
We read what already exists — product, site, decks, the category you compete in — and find what is worth keeping. Then we narrow to one or two directions, shown on real screens rather than moodboards alone.
- 02
System build
We build the core: type, color, grid, iconography and motion rules. Every decision is tested on real screens before it is documented.
- 03
Motion and production
We define the motion language and produce the pieces that need it: interface transitions, animated assets, video. Each one carries a performance budget from the start.
- 04
Handoff and governance
Guidelines, token package and source files, and a working session with your team. The goal is that the next page can be built without us in the room.
What you get
- Brand guidelines with usage rules and clear limits
- Logo, marks and variants in production-ready formats
- Figma library and design token package wired to code
- Motion spec: easing curves, durations and transition rules
- Animated assets: Lottie files, video masters and source projects
- Applied templates for site, deck and social media
The brand stops being a file someone has to remember and becomes something your team can build with. New pages, features and campaigns look like they belong, because the decisions were made once and written into the code. Motion becomes part of the system instead of an improvisation on every project.
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